This is an Ad Campaign for Lululemon. The message of these advertising pieces focuses on the versatility of the Lululemon brand. Meaning that you don't have to be a workout fein to enjoy the high quality products that Lululemon has to offer. The print ads follow a split frame layout and use comparative statements for their headlines. The video piece was created using a special animation technique where you can manipulate still photographic images into an active, moving piece of footage.