The theme for this catalog design is Built for the Wild. The products provided by Yeti Coolers are meant to be used in the outdoors, sometimes in the most rugged conditions. The catalog includes different sections of products along with features on the company's brand ambassadors. These sections allow the reader to see the brand in action and relate to it on a personal level. A dark navy background is used throughout the booklet, which contrasts nicely against the mostly white products. Organic paint splatters and strokes are placed over images and backgrounds to add to the rugged, wild feel. Both slab serif and san serif typefaces are used within the catalog, specifically, Arvo and Oswald.