This piece was created by starting with a label-less bottle and designing a whole brand identity to fit in it’s place. Cloud Vine is a luxury wine brand that is made to make you feel like you’re on ‘Cloud 9’ in more ways than one. Wine is frequently used as a relaxation method at the end of the day, but it can leave consumers with headaches and other unwanted side effects. Cloud Vine was created with lower levels of sulfites and higher amounts of tannin to fix these problems. The logo mark includes the combination of a cloud shape along with the grouped circles resembling a grapevine. The twisted format of the label was designed to show the floating, elevated qualities that clouds display in the sky.